Top 5 Must Read Books on Technology-2

“A Book is a device to light the imagination”. Technology inspires us to look into the future. In addition to this, technology evolves our daily life in every manner. On the other hand, it is very difficult to keep up with the current tech trends in the market. Similarly, it is important to understand how technology has given rise to a digital transformation. Books can answer all these queries. However, there are a million books out there and reading all of them is impossible. Therefore, we are here with the second pick of must read books on technology. If you have not read the article on the previous 5 books, please take a look here. Let’s now have a look at our next Top 5 must read books on Technology.

1. Hooked : How to build Habit-Forming Products 

Authors: – Nir Eyal, Ryan Hoover

Image source: amazon

What attracts us towards a particular product or brand? Why do we have a monopoly to buy a product of specific brand? Is there any set pattern behind it? Does technology have control over our habits of purchasing products? Author Nir Eyal describes how companies build customer habits through his “Hooked Model”. The book reflects on how using a cyclic process or a successful product can bring  potential paying customers. The author describes how a product can increase the conversion rate by incubating more number of customers. 

Hooked is a complete guide to build a product that the consumer wants. Consequently, the author bridges the gap between the want and need of the customer towards the product. Overall, Hooked describes how we end up buying a product of a specific brand only. This is a must read book for Project managers, Designers, Marketers, Startup founders and many others.

2. The Inevitable : Understanding the 12 Technological Forces That Will Shape Our Future 
Author: Kevin Kelly 

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This book was New York Times Bestseller 2016. Kevin through this book describes how technology will drive our life for the next 30 years. Author narrates, the coming 30 years will open the gates to industry 4.0 and will transform the way we lead our lives. The exponential change in technological trends is fascinating and provocative at times. Kevin Kelly provides a positive roadmap to incubate future technologies. In particular, the book takes you through the upcoming technologies like IoT, AI and etc. It describes how IoT will transform our sweet homes and also the on demand thirst of AI to manufacture everything. 

Kelly describes these deep trends – interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning – and illustrates how they overlap and are dependent on one another. These accelerating forces will transform the way we interact, educate and communicate with one another. Author highlights, understanding these forces will enable us to stay up and ready for the coming technology wave.

3. The Industries of The Future 

Author: Alec Ross

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This pick is also from one of the New York Times Bestsellers. “The Industries of the Future”, an amazing book on technology provides us with a cognitive, clear and informative view of how technologies will shape our life in the next 10 years. Alec Ross reflects how robotics and Artificial Intelligence will give rise to the economic curve, how cybercrime and cybersecurity go hand in hand with each other. The author gives an idea about how commercialization of genome will bring a drastic change. Similarly, how money and market will react to future digital technologies. 

Ross addresses the toughest questions: How will we adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley with their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow? The book is a complete blend of stories and economical analysis of how the global trends will affect the way we live.

4. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future 

Author: Ashlee Vance

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Elon Musk the name in itself is enough for the book to become a New York Times and International bestseller. Honored as one of the best books of the year 2015 by Wall Street Journal. Author Ashlee Vance, walks you through the life of one of Silicon Valley’s most ambitious and exciting entrepreneur. The book sheds light on the technology and vision of Elon Musk, renowned entrepreneur and the man behind Tesla, SpaceX, and SolarCity. The man who sold his internet company PayPal for whopping $1.5 billion. The author describes the early life, upbringing, education and career of the genius in South Africa, later his flight to USA which includes technology fortunes and entrepreneur pursuits.

Ashlee Vance addresses Elon Musk with adjectives such as contemporary, visionary amalgam of legendary inventors which includes Henry Ford, Howard Hughes and many more. According to the author, Elon Musk is the most unusual and striking factor over the years for American business history. Ashlee Vance pointing to Musk’s story scouts one of the most valuable question: Can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? Elon Musk inculcates life to the technology industry that is rapidly and dramatically changing every now and then. This book is no less than a science fiction movie. If you want to make a difference in society and create a win-win situation:  this book is the best pick. 

5. Innovation and Its Enemies: Why people resist New Technologies 

Author: Calestous Juma

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Surprisingly, technologies that are accepted with open arms now, when first introduced were criticized and often brought into public controversies. At root level the primary reason to this is subconscious threat. In particular, this threat is a delusional perception that the benefits of new technologies will only be acquired by small section of society. On the other hand, the risk will be widely distributed. Author Calestous Juma identifies and addresses the tension between need for innovation and pressure to maintain continuity. This continuity includes social order, normalization of our daily lives, stability of society and the policy challenges. 

Juma rectifies the height of modern technological controversies that has created suspicion in public as well as private institutes. On the contrary, author reveals how new technologies emerge and createa new institutional environment which is in the favor of their position in the market. Innovation and Its Enemies is an eye opening book for leaders, entrepreneurs, scientists, government officials etc. to work collectively in order to expand public engagement towards new technologies and scientific matters.

As quoted by Kiersten Fay, “You enter a new world every time you read a book”. The above mentioned technology books will take you on a tour of the tech world. These books will not only inspire you but will also provide a path to lead life from front foot. However, if you think the list is incomplete do mention your suggestions and share your experiences after reading any of the above books via comments section.

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